Conjointly & Cint partner to combat survey fraud

Conjointly, a survey research platform has announced a partnership with Cint, a technology firm that gathers digital insights. The partnership aims to improve data quality and reduce survey fraud.

The partnership involves a server-to-server integration which connects Conjointly and Cint, eliminating "ghost completes"—fraudulent survey responses that appear complete but lack genuine data from respondents. Respondent status updates are handled through secure API calls between servers, ensuring critical data flows are managed behind the scenes to prevent interference risks.

Nik Samoylov, Founder of Conjointly, expressed enthusiasm about the partnership, stating, "We are delighted to announce this partnership with Cint. Data quality and fraud prevention have been long-standing challenges in the market research industry. By integrating with Cint, we help Conjointly users receive high-quality insights from real, engaged respondents."

The integration between Conjointly and Cint is designed to streamline the survey distribution process, thereby reducing the risk of fraudulent responses. This measure is expected to enhance data integrity, allowing market researchers to make more informed decisions based on reliable and accurate data.

Harvey Tran, Head of Customer Success ANZ at Cint, commented, "Ensuring that our partners receive the best quality data is a top priority at Cint, and we're very pleased to continue working closely with Nik and Conjointly as we've been doing over the years. We strongly believe that this partnership will yield great results for their users, taking the next step in the continued development of industry best practice."

The integration is now live, and Conjointly users can immediately begin leveraging Cint's extensive respondent network alongside advanced fraud detection capabilities within the Conjointly platform.