Innovid adds Reddit ads to unified social workflow

Innovid has added full Reddit campaign management to its Social Ads Manager, allowing marketers to run Reddit alongside other major social platforms within the same workflow.

The update includes creative trafficking, campaign setup, delivery management, measurement and optimisation for Reddit. Social teams can handle those tasks in the same environment they use for other channels, instead of switching between native platform tools.

Workflow consolidation

As social and digital buying spreads across more platforms and formats, marketers are putting more emphasis on cross-channel coordination. Innovid cited its latest report, which found that 86% of marketers prioritise cross-channel orchestration, while 10% say they have fully unified systems.

That gap between intent and execution has become a recurring theme in advertising operations as brands experiment with AI-driven planning and optimisation. Industry executives say the constraint is often data and workflow fragmentation rather than a lack of tools. As a result, many teams are adopting integrations that reduce platform switching and standardise processes.

Reddit's advertising business is drawing interest from agencies and brands looking for alternatives to larger social networks. The platform has more than 100,000 communities and more than 116 million daily active uniques, according to figures cited by Innovid. Advertisers use Reddit to reach audiences organised around specific interests and topics.

Reddit inside

Users can now execute Reddit campaigns directly within Innovid's Social Ads Manager. The system applies a consistent set of operational steps and oversight practices across social investments, including governance and performance monitoring.

The release builds on existing Reddit reporting in the platform, extending the workflow from insight to activation in a single environment. The same toolset now supports setup, delivery and performance management.

"Reddit has become an increasingly important channel for marketers looking to engage highly intentional audiences," said Alicia Moses, VP, Partnerships, Innovid.

"By bringing Reddit fully into Innovid's Social Ads Manager, we're giving marketers a more powerful way to activate and optimize Reddit campaigns alongside the rest of their social investments, and without adding operational complexity," Moses said.

Innovid positions the integration as a way to reduce manual work between separate tools and to provide more consistent cross-channel visibility as delivery and measurement span multiple social platforms.

Partner status

Innovid is a badged Reddit API Partner, indicating a certified integration with Reddit Ads and access to Reddit product updates and platform information under Reddit's partner framework.

The general availability release means the functionality is no longer limited to a pilot or restricted rollout. It also signals that Innovid views Reddit as a standard part of its cross-platform social stack, rather than an add-on used only for reporting.

Broader platform

Innovid provides ad tech software for the creation, delivery, measurement and optimisation of advertising. The company expanded its scope in 2025 when it merged with Flashtalking. The combined business positions itself as an independent alternative across connected TV, digital, linear and social channels.

Innovid is part of Mediaocean's portfolio. Mediaocean's Prisma platform supports omnichannel planning, buying and billing, and the company also owns Protected, which provides verification, fraud detection and brand-safety services.

The addition of Reddit campaign management reflects a broader ad tech shift toward connecting walled gardens and large social networks through shared workflows. Vendors are also placing more emphasis on measurement consistency as advertisers compare results across channels with different formats, signals and reporting standards.

Innovid expects marketers and agencies to use the Reddit integration as part of a consolidated approach to social planning and execution across multiple platforms.